Reasons to Maintain Strong Communication with Candidates
Posted September 28th, 2020
While the hiring landscape may have changed in the wake of the COVID-19 pandemic, the candidate experience still matters. This is especially true when it comes to communication, as it serves as the foundation.
Maintaining strong communication is as critical today as it was before the pandemic. If you are wondering why, here are a few reasons to consider.
Standing Out from the Competition
Many companies are hiring during these uncertain times, but not all of them are prioritizing the candidate experience. By offering exceptional communication, your company may stand out from competitors who aren’t as engaged. If you’re trying to snag top talent, this can make a difference, as job seekers typically favor employers who are consistent about remaining in touch.
Increasing Candidate Engagement
Many professionals interpret a lack of communication as an indirect sign that they are no longer in the running for a job. Being ghosted isn’t an uncommon experience among candidates, causing many to assume a long gap in replies from a hiring manager as disinterest.
By maintaining strong communication, you ensure a job seeker remains engaged. There’s no doubt that they are still a contender. As a result, if you reach out with an interview invitation or job offer, there’s a better chance they’ll respond in a positive manner.
Addressing Candidate Concerns
There is still a lot of uncertainty surrounding COVID-19, business reopening activities, and more. In many cases, candidates have more questions than they typically would. They may want reassurances about your company’s safety procedures or insights into how a role may change depending on the current state of the pandemic.
Ideally, you want to be able to respond with meaningful answers, even relatively early in the hiring process. It’s reassuring to candidates to know the steps a potential employer is taking, particularly since the situation is highly fluid.
Hiring is a Priority
Since you are concerned about engaging with candidates, hiring must be a priority at your company currently. This means it is wise to take action to keep top contenders interested, particularly as reopening processes get further along.
While the pandemic led to widespread unemployment, reopenings may lead to hiring surges. If you want to secure top talent for your vacant positions, being open and communicative makes a difference. It allows you to prioritize job seekers, ensuring they get proper attention. Plus, it may allow you to accelerate your hiring process, gathering critical information with greater ease so that you can make a decision as soon as possible.
Our Recruiters Are Here to Help
Ultimately, communication is, and will always be, crucial for a positive candidate experience. If you would like to find out more about how you can stand out as an employer and connect with the best and brightest job seekers around, the team at Bayside Solutions wants to hear from you. Contact us to speak with one of our skilled recruiters today and see how our hiring expertise can benefit you.
