Director, Product Management (Medical Device)

Director, Product Management (Medical Device)

Direct Hire Full-Time Role

Salary Range: $170,000 - $190,000 per year

Location: Santa Clara, CA - Hybrid Role

Job Summary:

The Director, Product Management is a strategic marketing role that reports to the Sr. Director, Product & Market Development. This role will lead the design, development, and launch of multiple line extensions and the development of new adjacent markets. Work closely with the Sales Enablement and Professional Education teams to help develop exceptional training programs for both the sales team and surgeon. Support products and key projects across the domestic and international markets. Support current business and business development opportunities.

Duties and Responsibilities:

• Specifically evaluate new potential products and compare the opportunities:
• Creating business cases for new projects and strategic plans, including financial modeling and forecasts
• Evaluate all aspects of building the product - engineering challenges; tools needed.
• Meet all marketing requirements for product development process:
• Develop new product rankings with objectives and strategies.
• Work with the Legal and Engineering teams for all patent and trademark issues.
• Ensure timely communication to appropriate team personnel.
• Develop marketing strategy and planning efforts for providing solutions to strengthen and increase market share.
• Drive market and customer key attributes
• Determine customer segments and exactly what products and services can be created to solve/address customer-specific needs.
• Focus on needs of current customers and potential new customers.
• Oversee or generate feasibility, customer requirements, labeling, use FMEA, market preference testing, instructions for use, surgical technique guide, and launch plan.
• Manage the entire product life cycle.
• Specify customer requirements for current and future products by gathering specific "voice of the customer"
• Monitor competitive landscape and market trends for multiple product lines/markets.
• Develop marketing and commercialization plans as well as launch packages for new product launches.
• Work with global outbound marketing for product portfolio management and in leading new product commercialization
• Represent product management in core teams for either new products development and/or enhancement of existing products.
• Support sustaining business for current products, working with quality, regulatory, supply chain, R&D, service and support, and marketing as needed to support business continuity
• Frequent and strong engagement with sales team to support their efforts in the field
• Build strong surgeon relationships that will assist with new product design/development, podium presentations, and other activities.
• Manage one or more product marketing managers.

Requirements and Qualifications:

• Bachelor's degree in business or health-related field; master's degree preferred
• Marketing experience in start-up medical device company preferred
• Minimum 9 years of experience in orthopedic, neuro, or spine surgery
• Marketing expertise combined with strong strategic thinking skills
• Demonstrate a team player attitude and the ability to support others as required
• Possess a unique combination of creative and analytical talents
• Be able to research, evaluate and conceptualize new ideas from a market and financial standpoint
• Has a high tolerance for uncertainty since new product development is ever-changing
• Exceptional communication skills, including presenting and training abilities
• Strong planning and project management competencies
• Ability to thrive in an entrepreneurial team environment
• Proven ability to manage field programs
• Demonstrate a "can do" attitude; be open and responsive to new ideas
• Be a proactive person who attacks problems, displaying initiative and perseverance to bring about meaningful change
• Be known as a person who has high integrity, sound character, a tremendous work ethic, and the passion to succeed

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