How to Bring in More Millennials into Manufacturing
Posted March 5th, 2019
Today, it’s a job seeker’s market. Unemployment is generally low, making hiring incredibly competitive. Plus, many Millennials do not see the value in pursuing a career in manufacturing. They are a generation that was raised with the idea of going to college and landing a white-collar position, and they are often plagued by myths surrounding the production industry that make the sector less appealing.
Luckily, you can take action to bring in more Millennial candidates. Here is how to get started.
Create Clear Paths for Advancement
Many Millennials have a desire to keep moving forward and, eventually, enter the management ranks. By playing into this need, you can make manufacturing positions more attractive options.
Begin by showcasing how someone can start in an entry-level role and work their way up the ladder. Highlight any training, development, or mentorship opportunities that you can make available as well, as increasing skills is a great way to take steps forward in their career.
The idea is to create formal plans that show Millennials how they can go from job A to position B to role C, as well as how long it may take. This lets them view your opportunities as viable careers and not just jobs.
Highlight Your Employer Brand
Your employer brand is a showcase of what you have to offer employees. It can be a critical part of the recruitment process, but you have to get it out there if you want to attract strong candidates.
Having a presence on social media, heading to career fairs, and posting to a company blog can all be effective ways to put your employer brand on display. Just make sure that you do more than just discuss open position. You also need content and approaches that show what you can offer employees, including professional development opportunities, room for advancement, good work-life balance, and a solid benefits package.
Update Your Online Presence
If your website hasn’t seen an update in years, revamping it might be a necessity if you want to attract Millennial talent. This generations (and the incoming Gen Y workers) are digitally-oriented. Before they apply to a position, it is almost guaranteed that they are going to visit your site.
When your website isn’t up to the standards of today, they are going to notice. Do a little research to identify trends that can help you stand out as a cutting-edge company that understands the value of your digital presence. That way, when they head to your website, your company becomes more enticing.
Embrace Continuous Feedback
Millennials prefer more feedback from their managers than many generations before them. By adjusting your management style to include continuous feedback, you are giving them what they want (and need) to feel comfortable in your workplace and thrive professionally.
Find Qualified Millennials with Help From Bayside Staffing!
By following the tips above, you can bring in more Millennials. If you would like to know more or are seeking out skilled professionals to join your manufacturing business, the team at Bayside Solutions can help. Contact us to discuss your hiring needs with one of our knowledgeable recruitment specialists and see how our hiring expertise can benefit you in today’s tight job market.
