How to Emphasize Perks to Retain the Best Tech Talent
Posted August 2nd, 2017
Let’s face facts; unemployment among tech professionals is shockingly low. Generally, this means there isn’t enough talent to meet current demand, leaving companies scrambling to secure and retain the skills they need to achieve their business objectives. When competition for employees is this fierce, you need to find ways to set yourself apart from your competitors to help keep your workers on staff.
Often, salaries can only go so far when your goal is to retain the best tech talent. You may only be able to raise employee pay rates so high before hitting a budget limit. However, salary is only part of the equation. Employee perks can also help keep your top performers happy, as long as they know what is available.
If you want to keep your employees, you need to emphasize these perks on a regular basis. To help you get started, here are some techniques for doing just that.
Talk About Them
The easiest way to draw more attention to the perks offered by your company is to talk about them, using a variety of mechanisms to get the word out. For example, make sure hiring managers include discussions about these benefits during salary negotiations with new hires as a method for ensuring everyone is aware from the beginning. Then, have supervisors discuss these perks during salary reviews to emphasize the compensation package in its entirety.
When new programs are added, make sure to use wide communication methods, like newsletters and meetings, to let workers know what is available to them. Then, regularly touch on the existing benefits to keep everyone aware.
Share Success Stories
Sometimes, just listing all of the available employee benefits doesn’t have much impact. However, sharing success stories can be an excellent way to demonstrate the value of perks.
For example, if your company offers student loan repayment, ask employees who have had their loans paid off early thanks to help from the business if you can share their experience. Let the other workers know how much was paid off by the organization, how much time it shaved off the life of the loan, and even how much interest was saved by the employee.
This approach puts benefits that may seem someone abstract on paper to be emphasized in a meaningful way and makes their value clear.
Get Feedback
If your company perks don’t seem to be doing the job, reach out to your workforce to try and find out why. Have them evaluate the current offerings and let you know what is and isn’t appealing to them. You can also ask for recommendations of benefits that may provide them with more value, helping you retain your tech talent more easily than ever before.
Emphasizing perks doesn’t have to be difficult, but it does require open and frequent communication. If you would like to learn more or are in the market for a new employee, the professionals at Bayside Solutions can help. Contact us today to see how our services can improve your hiring processes and retention rates.
