Can Facebook Still Help Your Business? Yes! And Here’s How…
Posted December 8th, 2016
Even though the initial excitement about connecting over Facebook has died down, Facebook still sees over a billion visitors a day. That means there is still a lot of potential to make use of this marketing tool. But how do you make the most out of your Facebook page? Give these tips a try.
Integrate Shopping
If you sell products or services, then enable native checkout through Facebook. Customers can complete their purchases without leaving the site, and the process remains simple. By lowering the barrier for converting a viewer to a buyer, you can see sales increase naturally.
Be Active
You need to post regularly to stay relevant on Facebook. Depending on your business, this may range from a few posts a week to multiple posts per day. Make sure the content is engaging and create a delivery schedule for new pieces. Then, keep the posts coming as planned.
Something for (Almost) Nothing
Your company can host a sweepstakes or giveaway over Facebook to draw in new customers. Consider a simple format that requires liking your business page and providing pertinent contact information. Giving the item away can help generate positive word-of-mouth, but doesn’t require a large financial investment to be effective.
Discounts and Sales
To bring more attention to your Facebook page, consider offering coupons and sales information that can only be viewed on Facebook. Customers will return regularly if you advertise good deals. The idea of accessing exclusive savings can also entice new potential customers to connect as well.
Provide Value
Facebook shouldn’t be an entirely sales-oriented mechanism. While promoting your products and services is appropriate, make sure to provide interesting content that speaks to your audience. This can include tips and tricks for using a product or accomplishing a task as well as relevant news items.
Connect With Customers
Engage customers in conversation and let them get involved with your brand. This can be accomplished through comments on posts as well as the inclusion of photos submitted by users of your products or service. If anything is sent privately, get permission from the customer before using it publicly. Let the customer’s excitement for the offering shine through and others will feel more comfortable trying the product or service for the first time.
Keep it Native
Make sure your content can be viewed without having to go to a different site. For example, use the native video capabilities instead of linking to YouTube videos. That way, customers don’t have to go back and forth between sites or apps to enjoy what you provide. Overall, it is a much more pleasant way to interact with companies online.
Provide Customer Service
If a customer reaches out over Facebook with a problem, work towards a solution. Respond quickly to the initial comment and follow up regularly if the solution will take time to coordinate. When managed properly, these potentially negative events can be spun into positive ones. That helps you retain that person as a customer and potentially attract new buyers based on your customer service experience.
Hiring a social media expert can help streamline these efforts. If you are interested in locating a social media professional, Bayside Solutions can make the process easier. Contact us today and see how our experience in staffing can work for you!
