New Ways to Market Your Products
Posted April 4th, 2016
Companies are always looking for new ways to market their products and 2016 will be no different. Here are few trends that marketing pros foresee moving to the forefront of marketing efforts this year.
1. Narrative content
This is where the company tells a story, but breaks it up into episodes that play out over time. You are already seeing more of this on television.
Marketers see this having more of an impact on people because it plays out over time. People have to follow the narrative thread of the story. It provides people with suspense. They are wondering what will happen next, and that keeps them coming back to follow the story line.
2. Electronics that you wear
According to some studies, wearable electronic devices – things like smart watches, wearable health devices, and smart glasses — could approach a market worth $53 billion by 2019, up from just $4 billion in 2014. It’s been called the next Industrial Revolution, and marketing experts say it should be a part of your next marketing campaign.
Marketers need to integrate these into their projects.
3. Marketing through mobile devices
Mobile electronic devices have already become one of the primary ways that people get their information. Marketers need to take advantage of this through mobile advertising, mobile videos, and other formats. Accessing the mobile market will enable marketers to reach more people than ever before.
4. Automation of marketing
There are many routine marketing tasks that can now be automated for better efficiency, such things as emails, monitoring the media, social media, and other website related tasks. Many businesses are planning to buy marketing automation software to do these tasks.
5. Using software to aid in marketing
More and more marketing teams are using software to help them do their jobs. Technology is helping marketing teams to be more productive and to communicate better, with such things as document storage online, and applications that make it easier for teams to communicate.
These are just a few of the trends that marketing professionals see taking shape this year, but they are likely to be among the most significant, with the potential for a big impact on the way businesses do their marketing.
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