When to Use Social Media
Posted August 3rd, 2015
Most people are on social media these days. People use it as a platform socially and for work related activities as well. Naturally, when you post on social media, you want to have as large an audience as possible.
To get the most out of social media for work related purposes, you need to know how to use it, and that means knowing when the best times are for publishing your gems of wisdom. The best time to post depends on various factors – what you are writing about, the particular type of social media you are using, and the audience you are writing for. Here are a few tips for maximizing your audience.
1. Post during work.
This is when you are likely to tap into the most traffic, generally from the hours of 7 to 9 am, noon to 1 pm, and 5 to 7 pm. People get most involved with social media on Thursdays and Fridays. You also want to keep in mind different time zones if you are interested in reaching an international audience as well.
2. Post when something momentous happens.
To get a larger audience, consider posting when something big hits the news, no matter what it might be. Naturally, during these times social media use will spike because people will be interested in finding out what is going on, hearing what others have to say about it, and making comments themselves.
Posting during these times will get you a larger audience, no matter whether your content relates to the news or not.
3. Pay attention to your audience.
When you write, you should have a particular audience in mind. Experiment with posting at different times to get some idea of when your particular audience is most active on social media.
4. Consider how the particular social media site affects usage.
For example, Facebook use spikes at around 1pm. Posting again at around 3 pm is also likely to increase your audience because it’s the time of day when people are getting a little fatigued with work and looking for a distraction. But don’t post more than twice a day. This isn’t Twitter, and people might be turned off by a site cluttered with posts.
The best time to use Twitter is in the morning because that’s when most people use it to find out what is going on.
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