Is Your Company Culture Conducive to Top Talent?
Posted January 23rd, 2015
Company culture can be your greatest asset, or a major obstacle to your success. For instance, if you want to attract top talent, your company culture might be what draws them in, or pushes them away. Before you go looking for your next candidate, ask yourself these questions to determine what kind of effect your company culture is having on your recruitment strategies.
Have You Made Company Culture a Priority?
How well do you understand the company culture you have in place? Have you taken a close look at what works, what doesn’t, and how that affects your workforce? Do you know the factors that would cause the culture to change or stay the same? If you don’t know the answers to these questions, there is no way to frame your culture as a selling point, or avoid having it tarnish your reputation.
Do You Offer Advancement Opportunities?
Top talent understands that they are an asset, and they want their value recognized in the form of promotions and new responsibilities. If your company has a history of promoting from outside, or no realistic potential for growth, you will find it hard to attract exceptional employees who want to start moving up the ladder.
Is Professional Development Valued?
The reason that top talent is so capable is because they have taken the initiative to develop their professional credentials. If your company culture does not value this initiative and take active steps to promote it, you will find it hard to convince top talent that you share their values and priorities.
Is Your Office Fun?
Look around your office and take note of the lighting, the position of desks, the decorations and the expressions of your employees. What kind of impression does it give off? Company culture is often reflected in physical spaces, and if your office looks and feels like a place you wouldn’t want to be, top talent will notice it too.
Have You Been Honest?
There is no faster way to burn a bridge with top talent than to misrepresent your company. If you have framed your office as an innovative, energetic, and social place to work when only the opposite is true, you will deal with low morale and high turnover. It’s a clear sign that your culture is a problem when you need to lie about it to prospective recruits.
The links between company culture and successful staffing are undeniable. Your workforce woes might have a lot more to do with the atmosphere in your office than the unpredictable job market. Learn more about transforming your company into a place where top talent wants to work by consulting with Bayside Solutions.
