How to Recruit Using Social Media
Posted September 8th, 2014
When looking to fill a position, companies today have many more options than in the past. Firms are no longer limited to posting job notices in the newspaper or trade journals. With the rise of social media, hiring managers have another powerful tool at their disposal. The question is, how do companies make the best use of this new tool?
In order to make the most of social media, you need to first find out which social media sites people in your industry use. It may be Facebook or LinkedIn or some smaller, more industry specific online location. Your first step, therefore, is to do a little scouting on the Internet to find the appropriate sites.
You also want to post your open positions in your status updates. It doesn’t cost you anything and the information can be seen by everyone on your network.
You also need to make use of LinkedIn, which was created as a site for business people to network.
You need to make sure, first of all, that information on your LinkedIn company site is accurate and up to date. Your company site should present a complete and accurate profile of your firm and what it does. When people are looking for work and considering your company, this site will probably be one of the first places they look, and you want it to give them a good impression.
Also, you can make use of the search engines on LinkedIn and Facebook to find the people who have the skills and experience you are looking for.
Another way to network on LinkedIn is by joining groups that members create. You should look for groups composed of people who work in your industry.
You can begin your networking by building relationships with people at your company and former employees. You can also enlist their help in finding people because they will have online networks they can tap as well.
It is also important to remember that to get a little you have to give a little. In this case, that means being a resource for others who may be looking to fill positions as well and those who are looking for jobs. If you help them out, they will be more inclined to help you when you are looking for people to hire.
If you are an IT company in the San Francisco Bay area, and are looking to fill positions in your company, contact Bayside Solutions, one of the premier IT recruiting agencies in the Bay area. We look forward to hearing from you.
