New Trends in Hiring
Posted December 7th, 2010
Hiring is starting to improve at companies throughout the U.S., albeit at a glacier pace. Once that glacier melts and companies really start hiring again, we’ll see more and more human resources professionals using social media to help them in their recruiting efforts.
Companies already use the social media sites Facebook, Twitter and LinkedIn, yet the move to more social media also will include using blogs with very specific content and aimed at a very narrow audience.
For example, one employer recently used a blog to find people with very specific backgrounds in financial services. The firm also put a recruiting video on the blog and received an excellent response — about 20 percent of those who viewed the video applied for the opening! And, because sites tend to see an up tick in visitors when a video is posted, more people than usual ended up visiting the site and seeing the video. In addition, since the site was so specific to a niche target audience, applicants were far more likely to have the qualifications the company sought.
Another great way to find new employees is to use your firm’s Facebook page. Place a video on the page — this means it has a far greater chance of being watched by workers. Your employees then will forward it onto people they know whom they feel may be a good fit and interested in the position. (Another benefit of this method is the fact that you’ll be able to track how many people view the video, a great way to see who well this recruitment tool works.)
Companies also could allow employees to upload the videos to their cell phones, thus letting them text or otherwise send it to their friends.
If your firm is looking for reliable and skilled workers in the construction, manufacturing, green scientific, high tech and managed services arena for your Bay Area firm, contact us, Bayside Solutions. We know where to find these tough-to-source professionals. Contact us today!
